Your domain name is the virtual address of your business on the internet. It is the first thing that they see the potential customers when they search for your website, so choosing the right one is critical to the success of your online presence.
In this comprehensive guide, we'll walk you through the process of choosing the domain website perfect for your business or company, taking into account factors such as the brand, the industry, the target audience and marketing strategies.
1. Define your objectives and your target audience.
Before you begin to search for domain names, it is crucial to have a clear understanding of your business objectives online and your target audience ideal. What you want to achieve with your website? How to attract new customers? Do you sell products or services online? Do you deliver information or customer support?
Once you have a clear idea of your goals, you can begin to think in the key words and phrases that your target audience would use to search for a business like yours. These keywords will be essential to choose a domain name that is relevant and effective.
2. Consider your brand.
Your domain name should be consistent with the brand of your business. Should be easy to remember, pronounce and spell, and reflect the personality and values of your company. If you already have a business name that is established, it is ideal that your domain name to include.
3. Choose the domain extension appropriate.
The domain extension, also known as a TLD (Top-Level Domain), it's the end of your domain name, such as ".com", ".net" or ".org". The domain extension more common and recognized is ".com", so it is generally the better option for companies.
However, if your business is a non-profit organization, a school or a government institution, you can consider using an extension of more domain-specific, such as ".org", ".edu" or ".gov".
4. Keep brevity and simplicity
A domain name short and simple is easier to remember and type, which makes it more likely that users will record it correctly in the address bar. Avoid using hyphens, numbers, or special characters, as they can hinder the writing and the reading of a domain name.
5. Uses relevant keywords.
Include important keywords in your domain name can help your website to be positioned better in the search results, which means that more people potential will be able to find it. However, don't fill your domain name with keywords, as this can make you appear to be spam, and have a negative impact on your ranking.
6. Check the availability.
Before you fall in love with a domain name, make sure to check that it is available. You can use a verifier of domains online to see if the domain name you want is registered. If you are not available, you can try variations of the name, or consider using an extension of the same domain.
7. Register your domain name.
Once you've found the perfect domain name, it's time to register it. You can register your domain name through a domain registrar, like GoDaddy, Namecheap or Google Domains. The registration process is usually simple and quick.
8. Protect your domain name.
Once you have registered your domain name, it is important to protect it from possible theft or unauthorized transfers. You can do this by enabling the protection of the privacy of WHOIS and setting up two-factor authentication for your account, registration of domains.
9. Additional considerations.
- Think long-term: Choose a domain name that is flexible and able to adapt to the growth of your business.
- Avoid names that may be infringed: Make sure your domain name doesn't infringe on any trademark or copyright existing.
- Researches in relevant domains: If possible, buy the relevant domains with extensions of domain specific country or language.
- Monitors your domain name: Stay aware of any unauthorized use of your domain name.
To choose the right domain name for your business or company is an important decision that can have a significant impact on your online success. When you follow these tips, and carefully consider your options, you can choose a domain name that will help you reach your business objectives and establish an online presence strong.
I already have all the information to make the best decision! What will be the name of your new domain name? Share it with us in the comments and join our community.
English 
Español