Since the end of 2023, Google has initiated a gradual process to remove the third party cookies in your browser. This measure is an integral part of your project Privacy Sandbox, an initiative to enhance the privacy of the users in the vastness of the web.
Instead of relying on cookies conventional, Google has chosen to adopt the technology “Topics” an alternative to FLoC(previous Proposal) for advertising. With Topics, the browser defines topics based on the interests of the user, sharing them with websites and advertisers without external intervention.
Begin testing.
As of January 4, 2024, Chrome began to restrict third-party cookies by default for the 1% of the browsers Chrome.
When you visit a web site that tries to access the cookies of third parties, Chrome alerts you with an icon of an "eye" that appears next to the address bar. Although, for the moment, only 1% of Chrome users have experienced this change, we are already 30 million people who sail with a higher dose of privacy!
For those users who are still not part of that elite 1%, the possibility exists to join voluntarily in the experiment, by manually activating the Tracking Protection. To do this, simply enter 'chrome://flags' into the address bar and enable the option experimental entitled "Test Third Party Cookie this program".
Deleting cookies will have a significant impact in the industry of online advertising. Advertisers will have to find new ways to reach out to their potential customers without relying on cookies.
Let's look at a simple way on the definition of third-party cookies:
Imagine that you are visiting an online store. The shop wants to remember what products you've seen, to show you relevant advertisements on other web pages. To do this, use a small biscuit digital called a cookie. This cookie is like a little ticket that the shop gives to remember your preferences.
Third party cookies are cookies from another store. Are not created by the store you're visiting, but by other companies that work with it. These companies may be:
- Advertising companies: Show you personalized ads on different web pages.
- Companies analysis: To collect data about your online behavior so that companies can improve their products and services.
- Social networks: Allow you to share content from the store on your social networks.
What are third party cookies?
Third-party cookies are used to:
- To show you personalized advertisements: Advertising companies use third-party cookies to show you advertisements that are relevant to your interests. For example, if you've seen a product in an online shop, it is possible to see ads for that product on other web pages.
- Improve the user experience: Analytics companies use third-party cookies to collect data about how you use the web pages. These data can help companies improve their products and services so that they are easier to use.
- Share content in social networks: Social networks use third-party cookies to allow you to share content of the web pages on your social networks.
How can I control cookies of third parties?
Most web browsers allow you to control third-party cookies. You can choose to block all, allow all or allow them only for some web sites.
To control third party cookies in Chrome, follow these steps:
1. Open Chrome.
2. Click on the three dots in the upper right corner.
3. Select "Settings".
4. In the section "Privacy & security", click on the "Cookies and other site data".
5. In the section 'third party Cookies' select the option you want and ready.
What should I keep in mind about third party cookies?
Third-party cookies can be a useful tool for businesses, but can also be a threat to your privacy. It is important that you are aware of how to use the cookies of third parties, and to take measures to protect your personal privacy, to do this, we recommend:
- Read the privacy policy of each website that you visit.
- Use a browser extension to block third party cookies.
- Remove third-party cookies regularly.
Outstanding news of the week.
Apple launched its new configuration language
Apple has filed Pkl, a newly-formed language "snap settings" tab of code open, with the goal of alleviating the burden associated to the "configuration tasks, whether simple or complex, ad hoc, or repetitive, both great and small".
February 1, 2024 marks the release of version 0.25 of this innovation, presented by the team of the prominent technology company. In the documentation web site Pkl, has provided a concise analysis of the language through a "rapid exposure".
According to that filing, the Pkl has been conceived based on a structure of key values, similar to JSON, instead of using imperative statements as they usually do many programming languages conventional. The design philosophy of Apple for Pkl focuses on to specialize in settings, incorporating features of quality of life meticulously thought out. In effect, Pkl at its launch support lists of properties, JSON, XML, and YAML for the generation of static configuration files.
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